Piggy
A Loyalty Program, available for everyone
Company: Piggy
Role: Head of Design
Goal: Redesign all Platforms
Platforms: Mobile Apps, SaaS Website, Business Dashboard
Team: (External) Digital Designer, Development team, Business Development team
Objective
Piggy gives small business owners the tools to build an affordable, custom-made loyalty program. Including; a mobile app, narrowcasting, email marketing, and a personalised gift card platform.
When I joined Piggy in 2019 (until 2021), the platform was pretty outdated. My job was to bring the new brand identity to life across the entire digital and physical experience together with an amazing development team, very driven junior designers and an experienced external Digital Designer.
Responsibilities
Product Team
I got to form the team from existing and new colleagues, while strengthening the collaboration between development and design. This included working with an experience external Digital Designer and a very driven in-house development team.
Design System
Since there was no design system in place yet, we created a clear and functional library project to structure all brand components. We also refactored them into organised, scalable design projects.
Consistency
Piggy has one smartphone app, one tablet app, two websites and two different dashboards. Everything had to be rebuilt, which also made room for new features and a more efficient codebase.
The Platforms
Loyalty App
The loyalty app is where users can find their digital QR member card, look up their favourite stores, and see how many points they've saved per shop.
They can also buy digital gift cards from their favourite local businesses. The UI had to be clean and simple, so each business using Piggy could easily apply their own branding and style.
Website
Piggy made the move from an old Lightspeed template to a custom-built in-house SaaS website that showcases all the great features Piggy has to offer.
We used big, bold visuals to highlight the easy-to-use interfaces, and added subtle colour coding to distinguish each of Piggy’s features.
Business Dashboard
The Piggy Business Dashboard is your one-stop shop for everything you need to turn (not-yet-loyal) customers into loyal ones. Track customer check-ins and unique visitors, update your rewards, design newsletter campaigns, create digital gift cards, and dive into your stats.
All packed into a clean, fresh interface that’s easy to use—no matter your level of tech-savviness.
Narrowcasting - Tablets
The narrowcasting app on iPads was used on location in stores and businesses. It gave customers an customisable interface where they could see available rewards, scan their loyalty card, and redeem their points on the spot.
Result
We spent over a year redesigning all the platforms and added a bunch of new features along the way.
It was an amazing opportunity to work closely with the in-house development team while also growing my technical collaborative skills.